Registration Overview
Making it easier to build, launch, and track event registration.
Context
I partnered with Siqi Wei, a Principal Product Designer, to redesign the registration setup and management experience in our event planning tool. After she secured leadership buy-in for the vision, we worked closely to bring it to life.
While Siqi led the strategic direction, we collaborated on flows and screens. My focus was on designing core registration setup features—creating registration assets, surfacing build status, and guiding first-time users.
Problem
Users faced disjointed and complex workflows to setup registration for their event.
Despite being the most foundational feature in event software, the existing registration tool for planners is confusing, disconnected, and often frustrating. Many of the essential workflows are on different pages and it’s hard to tell if something is setup right without tediously testing the experience to check for errors.
Planners need a solution that summarizes their progress and shows them what they need to do next.
Registration is THE key feature in event planning - setting up registration well ensures that attendees will have a positive first experience with your event, and that you will collect all the data you need to deliver an excellent event experience. If planners are going to launch their event registration confidently, they need to easily understand their build progress, and identify the next best thing to work on.
Approach
I took a content-first approach to explore solutions and build alignment. Working with a content designer, I identified essential information for registration setup. This strategy, combined with site-mapping, enabled quick iteration before committing to any specific UI solutions.
Additionally, some early scope decisions helped us focus on solving the most essential problems and avoid boiling the ocean. We decided to build the experience for free, public events first, and leave the problems of pricing and privacy for future releases.
Solution Details
Essential setup first — at the top of the overview, we highlight the status of the most essential registration features.
These elements ground the planner, helping them understand at-a-glance how they’ve setup the event and what they can expect when they open registration.
Designing for expansion — we know that events can get REALLY complicated. It was important for all the visual components to work for both simple webinars and multi-day conferences.
Guiding users through the process — setting up an event registration is intimidating for first time users. As part of the overview project, we included simple guidance cards to help users make sense of the features and configurations. We reduced complex decisions into simple, progressive, steps that they can take one at a time.
The Whole Package
Learnings
This was one of the biggest projects I’ve worked on, and I was fortunate to collaborate with an incredible team of designers, researchers, PMs, and engineers.
While I wasn’t the lead designer, I’m proud of my contributions and the impact I had. Design is inherently collaborative, and my strength lies in working across teams to bring great ideas to life. This project challenged me to grow as a designer, sharpen my problem-solving skills, and build strong partnerships—skills that I carry into every project I take on.
Results
The redesigned registration overview launched in beta in Q3 2024, receiving highly positive initial feedback. As expected, we gathered valuable input from users, which informed plans for V2 improvements. Early design follow-ups included adding iconography to better distinguish object types and making adjustments for events using pricing, even ahead of a larger pricing-focused release planned for 2025.
In Q4, the overview rolled out to all users, continuing to receive strong feedback. Early signals suggest it’s improving event setup efficiency, and we’re actively tracking clicks and time on task to measure its impact.